{"id":24888,"date":"2023-02-20T18:17:52","date_gmt":"2023-02-20T09:17:52","guid":{"rendered":"https:\/\/crevo.jp\/video-square\/?p=24888"},"modified":"2024-11-05T18:28:53","modified_gmt":"2024-11-05T09:28:53","slug":"commercial-impact","status":"publish","type":"post","link":"https:\/\/crevo.jp\/video-square\/marketing\/commercial-impact\/","title":{"rendered":"\u30c6\u30ec\u30d3CM\u306f\u52b9\u679c\u304c\u306a\u3044\uff1fCM\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8003\u3048\u65b9"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19220\" src=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2023\/02\/3b79788fda9b911d12276fad131107a0.png\" alt=\"\u30c6\u30ec\u30d3CM\u306f\u52b9\u679c\u304c\u306a\u3044\uff1fCM\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8003\u3048\u65b9\" width=\"640\" height=\"427\" 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class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/crevo.jp\/video-square\/marketing\/commercial-impact\/#%E5%87%BA%E7%A8%BF%E3%81%99%E3%82%8B%E6%99%82%E9%96%93%E5%B8%AF%E3%83%BB%E6%9B%9C%E6%97%A5%E3%81%AB%E3%81%AF%E6%B3%A8%E6%84%8F\" title=\"\u51fa\u7a3f\u3059\u308b\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u306b\u306f\u6ce8\u610f\">\u51fa\u7a3f\u3059\u308b\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u306b\u306f\u6ce8\u610f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/crevo.jp\/video-square\/marketing\/commercial-impact\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%83%BB%E7%9B%AE%E7%9A%84%E3%81%AE%E6%B1%BA%E5%AE%9A%E3%81%AB%E3%81%AF%E6%B3%A8%E6%84%8F\" title=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u76ee\u7684\u306e\u6c7a\u5b9a\u306b\u306f\u6ce8\u610f\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u76ee\u7684\u306e\u6c7a\u5b9a\u306b\u306f\u6ce8\u610f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/crevo.jp\/video-square\/marketing\/commercial-impact\/#%E3%83%86%E3%83%AC%E3%83%93CM%E5%8B%95%E7%94%BB%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%AB%E6%B3%A8%E6%84%8F\" title=\"\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u7a2e\u985e\u306b\u6ce8\u610f\">\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u7a2e\u985e\u306b\u6ce8\u610f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/crevo.jp\/video-square\/marketing\/commercial-impact\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93CM%E3%81%AE%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C\"><\/span>\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u5236\u4f5c\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30c6\u30ec\u30d3CM\u306e\u653e\u6620\u3067\u5f97\u3089\u308c\u305f\u52b9\u679c\u3092\u6307\u3057\u3001CM\u3092\u653e\u6620\u3059\u308b\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3001\u756a\u7d44\u306a\u3069\u3042\u3089\u3086\u308b\u8981\u7d20\u3067\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3001\u58f2\u4e0a\u3084\u30a2\u30af\u30bb\u30b9\u6570\u306a\u3069\u76ee\u6a19\u3068\u3059\u308b\u6307\u6a19\u306e\u6570\u5024\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u6570\u5024\u304c\u4f4e\u3044\u307b\u3069\u5341\u5206\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3059\u3002<\/p>\n<p>\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u306a\u308b\u30c6\u30ec\u30d3CM\u306f\u3001Web\u5e83\u544a\u306e\u3088\u3046\u306a\u65bd\u7b56\u3068\u306f\u7570\u306a\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u306e\u304c\u96e3\u3057\u3044\u65bd\u7b56\u3067\u3059\u3002\u5e83\u544a\u304b\u3089\u767a\u751f\u3057\u305f\u30af\u30ea\u30c3\u30af\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u6307\u6a19\u304c\u7b97\u51fa\u3067\u304d\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u3063\u305f\u756a\u7d44\u3084\u6642\u9593\u5e2f\u306b\u30c6\u30ec\u30d3CM\u3092\u653e\u6620\u3067\u304d\u306a\u3044\u3068\u5341\u5206\u306a\u52b9\u679c\u3092\u5f97\u3089\u308c\u306a\u3044\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3068\u3001\u4eca\u5f8c\u65bd\u7b56\u3068\u3057\u3066\u30c6\u30ec\u30d3CM\u304c\u63a1\u7528\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30c6\u30ec\u30d3CM\u306f\u307e\u3063\u305f\u304f\u3082\u3063\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u78ba\u8a8d\u30fb\u8a08\u6e2c\u3067\u304d\u306a\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e0b\u8a18\u3067\u3001\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u30fb\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u5f93\u6765\u3088\u308a\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u78ba\u8a8d\u65b9\u6cd5\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p>\u30fb\u653e\u9001\u524d\u5f8c\u306b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u95b2\u89a7\u6570\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u30fb\u5730\u57df\u3054\u3068\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u30fb\u5b63\u7bc0\u3084\u5929\u5019\u306b\u3088\u308b\u6570\u5024\u5909\u52d5\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u5c64\u3092\u78ba\u8a8d\u3059\u308b<\/p>\n<p>\u3046\u30613\u3064\u306e\u65b9\u6cd5\u306f\u3001\u30c6\u30ec\u30d3CM\u653e\u6620\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u30c6\u30ec\u30d3CM\u653e\u6620\u524d\u306e\u30c7\u30fc\u30bf\u304c\u306a\u3044\u3068\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7cbe\u5ea6\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u653e\u6620\u524d\u306e\u30c7\u30fc\u30bf\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u653e\u9001\u524d\u5f8c\u306b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u30e1\u30c7\u30a3\u30a2\u306e\u95b2\u89a7\u6570\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>\u30c6\u30ec\u30d3CM\u306f\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u8cfc\u8cb7\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u65bd\u7b56\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304cCM\u3067\u7d39\u4ecb\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u95a2\u5fc3\u3092\u3082\u3061\u3001\u305d\u306e\u5f8c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3055\u3089\u306b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u653e\u9001\u5f8c\u306b\u30e1\u30c7\u30a3\u30a2\u306e\u95b2\u89a7\u6570\u304c\u5897\u3048\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8981\u56e0\u306f\u30c6\u30ec\u30d3CM\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u305d\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u653e\u9001\u524d\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u95b2\u89a7\u6570\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u95b2\u89a7\u6570\u3068\u3042\u308f\u305b\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u6570\u306a\u3069\u3001\u30c6\u30ec\u30d3CM\u306e\u653e\u9001\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u3046\u308b\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u6bd4\u8f03\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u591a\u304f\u3001\u30c7\u30fc\u30bf\u304c\u7d30\u5206\u5316\u3055\u308c\u3066\u3044\u308b\u307b\u3069\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7cbe\u5ea6\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h4>\u5730\u57df\u3054\u3068\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>\u30c6\u30ec\u30d3CM\u306f\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u306b\u653e\u9001\u3055\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u53cd\u97ff\u306f\u5730\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5bfe\u8c61\u3068\u3059\u308b\u5730\u57df\u3054\u3068\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u653e\u9001\u5f8c\u306b\u58f2\u4e0a\u304c\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u5730\u57df\u3067\u306f\u30c6\u30ec\u30d3CM\u653e\u9001\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304b\u3063\u305f\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306e\u53cd\u97ff\u304c\u5c11\u306a\u304b\u3063\u305f\u5730\u57df\u306f\u4eca\u5f8c\u306e\u653e\u9001\u983b\u5ea6\u3092\u6e1b\u3089\u3057\u3001\u305d\u306e\u5206\u53cd\u97ff\u306e\u9ad8\u304b\u3063\u305f\u5730\u57df\u306b\u653e\u9001\u67a0\u3092\u56de\u3059\u3068\u3044\u3063\u305f\u624b\u6cd5\u3082\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u30c6\u30ec\u30d3CM\u3067\u3059\u304c\u3001\u305d\u306e\u653e\u6620\u8cbb\u306f\u6c7a\u3057\u3066\u5b89\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30b9\u306e\u306a\u304b\u3067\u3082\u3088\u308a\u9ad8\u3044\u52b9\u679c\u306b\u671f\u5f85\u3067\u304d\u308b\u30a8\u30ea\u30a2\u306b\u5bfe\u3057\u3066\u8cbb\u7528\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h4>\u5b63\u7bc0\u3084\u5929\u5019\u306b\u3088\u308b\u6570\u5024\u5909\u52d5\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>\u5b63\u7bc0\u3084\u5929\u5019\u306f\u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\/>\n\u30fb\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u6790<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306fWeb\u5e83\u544a\u306e\u3088\u3046\u306b\u3001\u5e83\u544a\u304b\u3089\u306e\u76f4\u63a5\u306e\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u78ba\u8a8d\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001GRP\u3084GAP\u3068\u3044\u3063\u305f\u6570\u5024\u304b\u3089\u5e73\u5747\u7684\u306a\u6570\u5024\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30c6\u30ec\u30d3CM\u3092\u8d77\u70b9\u3068\u3057\u305f\u6d88\u8cbb\u884c\u52d5\u306f\u4e8c\u6b21\u7684\u306b\u767a\u751f\u3059\u308b\u3053\u3068\u3082\u591a\u3044\u305f\u3081\u3001\u9593\u63a5\u7684\u306a\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u6790\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u3001\u4eca\u5f8c\u65bd\u7b56\u3068\u3057\u3066\u7d99\u7d9a\u3057\u3066\u3044\u304f\u304b\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3057\u3063\u304b\u308a\u3068\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>GRP\u3067\u6e2c\u5b9a\u3057\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>GRP\u3068\u306f\u300cGross Rating Point\uff08\u30b0\u30ed\u30b9\u30fb\u30ec\u30a4\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30a4\u30f3\u30c8\uff09\u300d\u306e\u7565\u3067\u3001\u5ef6\u3079\u8996\u8074\u7387\u3068\u3082\u3044\u308f\u308c\u308b\u6570\u5024\u3067\u3059\u3002\u4e00\u5b9a\u671f\u9593\u653e\u9001\u3055\u308c\u305fCM\u306e\u4e16\u5e2f\u8996\u8074\u7387\u3092\u5408\u8a08\u3057\u305f\u6570\u5024\u3067\u3042\u308a\u3001\u304a\u3082\u306b\u30b9\u30dd\u30c3\u30c8CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6e2c\u5b9a\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>GRP\u306f\u300c\u756a\u7d44\u306e\u5e73\u5747\u4e16\u5e2f\u8996\u8074\u7387\u00d7CM\u672c\u6570\u300d\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8996\u8074\u73875%\u306e\u756a\u7d44\u3067CM\u309210\u672c\u6d41\u3057\u305f\u5834\u5408\u306eGRP\u306f\u300150GRP\u3067\u3059\u3002CM\u30923\u65e5\u9593\u653e\u9001\u3057\u305f\u5834\u5408\u306eGRP\u306f50GRP\u00d73\u3067\u5408\u8a08150GRP\u3067\u3059\u3002<\/p>\n<p>GRP\u306f\u7c21\u5358\u306b\u3044\u3048\u3070CM\u306e\u9732\u51fa\u91cf\u3067\u3042\u308a\u3001GRP\u304c\u9ad8\u3044\u307b\u3069\u591a\u304f\u306e\u4eba\u306bCM\u304c\u898b\u3089\u308c\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30c6\u30ec\u30d3CM\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u9732\u51fa\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u305f\u3081\u3001\u305d\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u6bcd\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30c6\u30ec\u30d3\u3092\u3064\u3051\u3066\u3044\u308b\u3060\u3051\u3067\u3082\u8996\u8074\u7387\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u305f\u3081\u3001\u5fc5\u305a\u3057\u3082CM\u304c\u8996\u8074\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002GRP\u3060\u3051\u3067\u306f\u6b63\u78ba\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u4ed6\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3082\u5408\u308f\u305b\u3066\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>GAP\u3067\u6e2c\u5b9a\u3057\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>GRP\u306e\u7cbe\u5ea6\u4e0a\u3052\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u6307\u6a19\u304cGAP\u300cGross Attention Point\uff08\u30b0\u30ed\u30b9\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30dd\u30a4\u30f3\u30c8\uff09\u300d\u3067\u3059\u3002CM\u306e\u9732\u51fa\u91cf\u3092\u6e2c\u308bGRP\u306b\u5bfe\u3057\u3066\u3001GAP\u306f\u30c6\u30ec\u30d3\u306e\u524d\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051CM\u3092\u898b\u3066\u3044\u308b\u304b\u3092\u6e2c\u308a\u307e\u3059\u3002<\/p>\n<p>GAP\u306f\u30c6\u30ec\u30d3\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u305f\u9854\u8a8d\u8b58\u6280\u8853\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306e\u52d5\u304d\u306a\u3069\u3092\u5143\u306b\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c1\u79d2\u8996\u8074\u3059\u308b\u30681GAP\u3068\u306a\u308a\u3001\u30c6\u30ec\u30d3\u3092\u898b\u3066\u306a\u3044\u9593\u306fGAP\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>GAP\u304c\u3042\u308b\u3053\u3068\u3067\u3001CM\u306e\u9732\u51fa\u91cf\u306b\u5bfe\u3057\u3066\u5b9f\u969b\u306b\u3069\u308c\u3060\u3051\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u8868\u60c5\u3067\u30c6\u30ec\u30d3\u3092\u898b\u3066\u3044\u308b\u304b\u307e\u3067\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001CM\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3082\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>GAP\u306f2015\u5e74\u306b\u5b9f\u8a3c\u5b9f\u9a13\u3092\u958b\u59cb\u3057\u305f\u6e2c\u5b9a\u65b9\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u6b63\u5f0f\u306a\u6307\u6a19\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057GRP\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u6307\u6a19\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001GRP\u3068\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3088\u308a\u9ad8\u7cbe\u5ea6\u306a\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\n<h4>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u6790\u3082\u91cd\u8981<\/h4>\n<p>GRP\u3084GAP\u3068\u3044\u3063\u305f\u6570\u5024\u306f\u3001\u30c6\u30ec\u30d3CM\u306e\u76f4\u63a5\u7684\u306a\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d88\u8cbb\u884c\u52d5\u306f\u30c6\u30ec\u30d3CM\u304b\u3089\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001PC\u3068\u3044\u3063\u305f\u5225\u30c7\u30d0\u30a4\u30b9\u306b\u79fb\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30c6\u30ec\u30d3CM\u3067\u307f\u305f\u5185\u5bb9\u306b\u8208\u5473\u3092\u3082\u3061\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u559a\u8d77\u3057\u305f\u76f4\u63a5\u306e\u8981\u56e0\u306f\u30c6\u30ec\u30d3CM\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u30c6\u30ec\u30d3CM\u306e\u307f\u3067\u5b8c\u7d50\u3057\u306a\u3044\u6642\u4ee3\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u7684\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u3092\u53d6\u308a\u9003\u304c\u3055\u306a\u3044\u305f\u3081\u306b\u3082\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93CM%E5%8B%95%E7%94%BB%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18689\" src=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2019\/09\/shutterstock_1891965529.png\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2019\/09\/shutterstock_1891965529.png 640w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2019\/09\/shutterstock_1891965529-240x160.png 240w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2019\/09\/shutterstock_1891965529-150x100.png 150w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2019\/09\/shutterstock_1891965529-105x70.png 105w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u73fe\u4ee3\u3067\u3082\u3001\u30c6\u30ec\u30d3CM\u306e\u5f71\u97ff\u306f\u5927\u304d\u3044\u3082\u306e\u3067\u3059\u3002\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3068\u3044\u3046\u70b9\u3067\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u306b\u671f\u5f85\u3059\u308b\u4e00\u65b9\u3067\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u6b21\u306e3\u3064\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<br \/>\n\u30fb\u5370\u8c61\u30fb\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a<br \/>\n\u30fb\u4fe1\u983c\u5ea6\u30fb\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306fWeb\u5e83\u544a\u306e\u3088\u3046\u306b\u5373\u52b9\u6027\u306e\u3042\u308b\u6210\u679c\u3092\u51fa\u3059\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u4e2d\u9577\u671f\u7684\u306b\u8a8d\u77e5\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3068\u3044\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6642\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5373\u52b9\u6027\u304c\u3042\u308a\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30c6\u30ec\u30d3CM\u306e\u30e1\u30ea\u30c3\u30c8\u30921\u3064\u305a\u3064\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E7%9F%A5%E5%BA%A6%E3%81%AE%E5%90%91%E4%B8%8A\"><\/span>\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u6628\u4eca\u306f\u82e5\u8005\u3092\u4e2d\u5fc3\u306b\u30c6\u30ec\u30d3\u96e2\u308c\u304c\u9032\u3093\u3067\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u30012\u4eba\u4ee5\u4e0a\u306e\u4e16\u5e2f\u306b\u304a\u3051\u308b\u30c6\u30ec\u30d3\u306e\u666e\u53ca\u7387\u306f96.2%\u3067\u3059\u3002\u30c6\u30ec\u30d3\u306f\u65e5\u5e38\u306b\u6d78\u900f\u3059\u308b\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u304c\u76ee\u306b\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a\u539a\u751f\u52b4\u50cd\u7701\u300c<a href=\"http:\/\/esri.cao.go.jp\/jp\/stat\/shouhi\/honbun202103.pdf\">\u6d88\u8cbb\u52d5\u5411\u8abf\u67fb\u3000\u4ee4\u548c3\uff082021\uff09\u5e743\u6708\u5b9f\u65bd\u5206<\/a>\u300d<\/p>\n<p>\u3069\u3093\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3082\u77e5\u3063\u3066\u3082\u3089\u308f\u306a\u3044\u3053\u3068\u306b\u306f\u3001\u4eba\u3005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fCM\u3092\u6d41\u3059\u756a\u7d44\u3084\u6642\u9593\u5e2f\u3092\u5de5\u592b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u591a\u304f\u306e\u4eba\u306b\u65e9\u304f\u30fb\u5e83\u304f\u77e5\u3063\u3066\u3082\u3089\u3046\u65bd\u7b56\u3068\u3057\u3066\u30c6\u30ec\u30d3CM\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8D%B0%E8%B1%A1%E3%83%BB%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E3%81%AE%E5%90%91%E4%B8%8A\"><\/span>\u5370\u8c61\u30fb\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u4f01\u696d\u306e\u5370\u8c61\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u306b\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306f\u5e45\u5e83\u3044\u5e74\u9f62\u5c64\u306e\u4eba\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001CM\u306e\u96f0\u56f2\u6c17\u304b\u3089\u5370\u8c61\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4fa1\u683c\u5e2f\u304c\u9ad8\u3044\u5bcc\u88d5\u5c64\u5411\u3051\u306e\u5546\u54c1\u3067\u3042\u308c\u3070\u9ad8\u7d1a\u611f\u3092\u3001\u5973\u6027\u5411\u3051\u306e\u5546\u54c1\u3067\u3042\u308c\u3070\u6d17\u7df4\u3055\u308c\u305f\u5370\u8c61\u3084\u6e05\u6f54\u611f\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3092CM\u304b\u3089\u4f1d\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5358\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3060\u3051\u306eCM\u3067\u306f\u4eba\u3005\u306e\u5370\u8c61\u306b\u6b8b\u3089\u305a\u3001\u8a8d\u77e5\u52b9\u679c\u3082\u4f4e\u4e0b\u3057\u304b\u306d\u307e\u305b\u3093\u3002\u5370\u8c61\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3082\u4e00\u7dd2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u4fe1\u983c\u5ea6\u30a2\u30c3\u30d7\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BF%A1%E9%A0%BC%E5%BA%A6%E3%83%BB%E5%A3%B2%E4%B8%8A%E3%81%AE%E3%82%A2%E3%83%83%E3%83%97\"><\/span>\u4fe1\u983c\u5ea6\u30fb\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u306f\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068\u3042\u308f\u305b\u3066\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u3067\u77e5\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u3082\u3061\u3001\u5e97\u8217\u306b\u8db3\u3092\u904b\u3076\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c6\u30ec\u30d3CM\u3092\u898b\u305f\u5f8c\u306b\u30b9\u30de\u30db\u304b\u3089\u691c\u7d22\u3057\u3066\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u306b\u9732\u51fa\u3067\u304d\u308b\u30c6\u30ec\u30d3CM\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5916\u306e\u4eba\u3084\u6f5c\u5728\u5c64\u306b\u307e\u3067\u5e45\u5e83\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u3082\u3064\u53ef\u80fd\u6027\u306e\u3042\u308b\u6bcd\u6570\u304c\u5897\u3048\u308b\u304b\u3089\u3053\u305d\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u53ef\u80fd\u6027\u3082\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c6\u30ec\u30d3CM\u306f\u6570\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u306a\u304b\u3067\u3082\u4fe1\u983c\u5ea6\u304c\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002\u5b9f\u969b\u306b\u30c6\u30ec\u30d3CM\u306e\u8003\u67fb\u57fa\u6e96\u306f\u53b3\u3057\u304f\u3001\u8868\u73fe\u306e\u6b63\u78ba\u6027\u3084\u502b\u7406\u6027\u3001\u9069\u6b63\u306a\u4f01\u696d\u3067\u3042\u308b\u304b\u304c\u30c1\u30a7\u30c3\u30af\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8003\u67fb\u306b\u901a\u904e\u3057\u3066\u3044\u308b\u6642\u70b9\u3067\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306e\u8cea\u304c\u62c5\u4fdd\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u307b\u304b\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u4fe1\u983c\u5ea6\u3092\u7372\u5f97\u3057\u305f\u3044\u5834\u5408\u306b\u3082\u3001\u30c6\u30ec\u30d3CM\u306f\u6709\u52b9\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<br \/>\n<a href=\"https:\/\/crevo.jp\/service\/usage\/advertising_cm\/\">\u30c6\u30ec\u30d3CM\u306e\u52d5\u753b\u5236\u4f5c\u30fb\u6620\u50cf\u5236\u4f5c<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93CM%E3%81%AE%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30c6\u30ec\u30d3CM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17663\" src=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1593215338.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1593215338.jpg 640w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1593215338-240x160.jpg 240w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1593215338-150x100.jpg 150w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1593215338-105x70.jpg 105w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u767a\u63ee\u3059\u308b\u4e00\u65b9\u3067\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6e2c\u5b9a\u304c\u96e3\u3057\u3044<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4f4e\u3044<br 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id=\"%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E8%A8%88%E6%B8%AC%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%84\"><\/span>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u6e2c\u304c\u96e3\u3057\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u3092\u542b\u3081\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u4e00\u822c\u7684\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u6e2c\u304c\u96e3\u3057\u3044\u65bd\u7b56\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u6e2c\u306b\u306fGRP\u3084GAP\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u3068\u3044\u3063\u305f\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3044\u305a\u308c\u306e\u65b9\u6cd5\u3082\u6b63\u78ba\u306a\u6570\u5024\u304c\u7b97\u51fa\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u8a08\u6e2c\u306b\u3082\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3084\u6642\u9593\u3001\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u8a08\u6e2c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u65bd\u7b56\u306b\u3069\u308c\u3060\u3051\u8cbb\u7528\u3092\u304b\u3051\u308b\u3079\u304d\u304b\u304c\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u306a\u3069\u9b45\u529b\u7684\u306a\u52b9\u679c\u306b\u671f\u5f85\u3067\u304d\u3066\u3082\u3001\u305d\u306e\u6210\u679c\u304c\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u306a\u3044\u9650\u308a\u3001\u30c6\u30ec\u30d3CM\u306b\u4e88\u7b97\u3092\u5272\u3051\u306a\u3044\u3068\u3044\u3046\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u305f\u4e0a\u3067\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3044\u4f01\u696d\u306f\u3001\u30c6\u30ec\u30d3CM\u3078\u306e\u51fa\u7a3f\u3092\u5165\u5ff5\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E7%B2%BE%E5%BA%A6%E3%81%8C%E4%BD%8E%E3%81%84\"><\/span>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4f4e\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5e83\u304f\u5ba3\u4f1d\u3067\u304d\u308b\u30c6\u30ec\u30d3CM\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4f4e\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u70b9\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>Web\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u3066\u51fa\u7a3f\u3067\u304d\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3042\u308a\u3001\u30c6\u30ec\u30d3CM\u306e\u3088\u3046\u306b\u9732\u51fa\u5148\u306e\u6bcd\u6570\u306f\u5c11\u306a\u304f\u3068\u3082\u3001\u78ba\u5b9f\u306b\u8208\u5473\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u305d\u3046\u306a\u5c64\u306b\u5bfe\u3057\u3066\u51fa\u7a3f\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u30c6\u30ec\u30d3CM\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4f4e\u3044\u3060\u3051\u3067\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u756a\u7d44\u3084\u6642\u9593\u5e2f\u306bCM\u3092\u653e\u9001\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u7a0b\u5ea6\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u53ef\u80fd\u3067\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u9732\u51fa\u3057\u3066\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5546\u6750\u3067\u3042\u308c\u3070\u3001\u30c6\u30ec\u30d3CM\u306b\u671f\u5f85\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u304c\u3001\u30cb\u30c3\u30c1\u306a\u5546\u6750\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7d5e\u3089\u308c\u308b\u5546\u6750\u3067\u3042\u308b\u3068\u96e3\u6613\u5ea6\u306f\u4e0a\u304c\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8B%95%E7%94%BB%E8%B2%BB%E7%94%A8%E3%81%8C%E9%AB%98%E3%81%84\"><\/span>\u52d5\u753b\u8cbb\u7528\u304c\u9ad8\u3044<span 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class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93CM%E5%8B%95%E7%94%BB%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%82%92%E5%BC%95%E3%81%8D%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AB%E6%B3%A8%E6%84%8F%E3%81%99%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17718\" src=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1892718991.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1892718991.jpg 640w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1892718991-240x160.jpg 240w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1892718991-150x100.jpg 150w, https:\/\/crevo.jp\/video-square\/wp-content\/uploads\/2021\/06\/shutterstock_1892718991-105x70.jpg 105w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c6\u30ec\u30d3CM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u30ab\u30d0\u30fc\u3057\u3001\u52b9\u679c\u3092\u6700\u5927\u9650\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30fb\u51fa\u7a3f\u3059\u308b\u6642\u9593\u5e2f\u30fb\u66dc\u65e5<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u76ee\u7684<br 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id=\"%E5%87%BA%E7%A8%BF%E3%81%99%E3%82%8B%E6%99%82%E9%96%93%E5%B8%AF%E3%83%BB%E6%9B%9C%E6%97%A5%E3%81%AB%E3%81%AF%E6%B3%A8%E6%84%8F\"><\/span>\u51fa\u7a3f\u3059\u308b\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u306b\u306f\u6ce8\u610f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3\u306e\u8996\u8074\u8005\u5c64\u306f\u3001\u6642\u9593\u5e2f\u3084\u756a\u7d44\u3001\u66dc\u65e5\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c6\u30ec\u30d3CM\u3067\u7d39\u4ecb\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u3001\u305d\u306e\u5c64\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u3066\u51fa\u7a3f\u3059\u308b\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3001\u756a\u7d44\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u5e74\u4ee3\u3092\u4f8b\u306b\u3059\u308b\u3068\u300110\u301c20\u4ee3\u306e\u5b66\u751f\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305fCM\u306e\u5834\u5408\u3001\u5e73\u65e5\u306e\u65e5\u4e2d\u3067\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u8996\u8074\u3057\u3066\u3082\u3089\u3048\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u5e30\u5b85\u6642\u9593\u3068\u306a\u308b\u5915\u65b9\u4ee5\u964d\u3001\u65e5\u4e2d\u3067\u3042\u308c\u3070\u4f11\u65e5\u306b\u653e\u9001\u3059\u308b\u306a\u3069\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u653e\u9001\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u3092\u653e\u9001\u3059\u308b\u3068\u6c7a\u3081\u305f\u3089\u3001\u7d39\u4ecb\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8996\u8074\u8005\u5c64\u3092\u8003\u3048\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u78ba\u5b9f\u306b\u5c4a\u304f\u3068\u4e88\u6e2c\u3067\u304d\u308b\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u306bCM\u3092\u51fa\u7a3f\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u6642\u9593\u5e2f\u3068\u66dc\u65e5\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u8cfc\u8cb7\u3068\u3044\u3063\u305f\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%83%BB%E7%9B%AE%E7%9A%84%E3%81%AE%E6%B1%BA%E5%AE%9A%E3%81%AB%E3%81%AF%E6%B3%A8%E6%84%8F\"><\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u76ee\u7684\u306e\u6c7a\u5b9a\u306b\u306f\u6ce8\u610f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30c6\u30ec\u30d3CM\u306f\u3001\u305d\u3082\u305d\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u76ee\u7684\u306b\u3042\u3063\u305f\u5185\u5bb9\u304c\u5236\u4f5c\u3067\u304d\u306a\u3044\u3068\u52b9\u679c\u306b\u3082\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u660e\u78ba\u306b\u3057\u306a\u3044\u3068\u3001CM\u52d5\u753b\u306e\u5185\u5bb9\u3084\u65b9\u5411\u6027\u304c\u5b9a\u307e\u3089\u305a\u8ab0\u5b9b\u3066\u306e\u8a34\u6c42\u304b\u308f\u304b\u3089\u306a\u3044\u52d5\u753b\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u5370\u8c61\u306b\u6b8b\u3089\u306a\u3044CM\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u30c6\u30ec\u30d3CM\u306e\u52b9\u679c\u304c\u767a\u63ee\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001CM\u306e\u76ee\u7684\u306f\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u540c\u3058\u3067\u3082\u3001\u30c6\u30ec\u30d3CM\u3092\u653e\u9001\u3059\u308b\u76ee\u7684\u306b\u5fdc\u3058\u3066\u5236\u4f5c\u3059\u3079\u304dCM\u52d5\u753b\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c6\u30ec\u30d3CM\u3067\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067CM\u52d5\u753b\u306e\u5236\u4f5c\u306b\u81e8\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%83%93CM%E5%8B%95%E7%94%BB%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%AB%E6%B3%A8%E6%84%8F\"><\/span>\u30c6\u30ec\u30d3CM\u52d5\u753b\u306e\u7a2e\u985e\u306b\u6ce8\u610f<span 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